Creatify pricing
Currency: USD · Last verified May 20, 2026
Plans
Pricing tiers
Free (2025)
$0
$0 annual
2025 solo creators evaluating before paid commitment
- 10 video credits per month
- Basic templates
- Standard video quality
- Single brand
- Single user
- Watermark on output
- Limited template access
- No commercial usage rights
Lite (2025)
$39
$32/mo billed annually annual
2025 solo marketers producing video ads at moderate volume
- 100 video credits per month
- All templates unlocked
- HD video output
- No watermark
- Commercial usage rights
- 2 brand workspaces
- Single user only
- Advanced features (lip-sync, AI avatar) cost extra credits
Pro (2025)
$85
$72/mo billed annually annual
2025 DTC marketers and small agencies producing video ads at scale
- 300 video credits per month
- Everything in Lite
- Advanced features included (lip-sync, AI avatars)
- 5 brand workspaces
- Priority generation
- 2 user seats
- Per-credit math favors heavier usage
- Seat costs add up beyond 2 users
Enterprise (2025)
Custom
Custom annual
2025 larger agencies and brands needing custom integrations + white-glove support
- Custom video credit allocation
- Everything in Pro
- Custom avatar creation
- API access
- Dedicated success manager
- Custom integrations
- Annual contract standard
- Implementation time required
Shuttergen
Last year's video spend, this year's leverage.
If 2025's Creatify bill produced ads that won inconsistently, the gap was strategic context - what hooks and formats are actually winning. Shuttergen generates from competitive intel, not just from a prompt.
Watch out
Hidden costs
Video credits did not translate 1:1 to videos in 2025
Same shape as today: basic talking-head = 1 credit; lip-synced avatar video = 3-5 credits; multi-scene AI ad = 5-10 credits. 2025 Lite's 100 credits often meant 20-50 actual usable videos depending on complexity.
Custom avatar pricing
Custom avatars in 2025 cost $400-1,800 one-time per avatar plus credits per video. Enterprise sometimes negotiated custom avatars into the contract; lower tiers always paid separately.
Overage charges
Exceeding the monthly credit allocation in 2025 cost $0.35-0.90 per additional credit depending on tier. Caps reset at billing date, not calendar month - the math caught many heavy users by surprise.
Translation and dubbing
Multi-language video output was supported but consumed extra credits per language. A single video translated to 5 languages in 2025 typically ran 5-15 credits total.
Per-seat scaling
Pro included 2 seats in 2025; additional seats ran $25-45/mo each. A 4-person team on 2025 Pro = $85 + 2×$35 = $155/mo - already pushing toward Enterprise quotes.
Creatify's 2025 in one page
Four tiers, mostly stable shape. Free ($0) for evaluation, Lite ($39/mo) for solo creators, Pro ($85/mo) for small teams, Enterprise (custom) for everyone bigger. Annual billing saved 15-18% across paid tiers.
2025 was Creatify's consolidation year. The product had matured from a 2023-2024 'AI video ad generator with potential' into a real production tool that DTC marketers used at scale. The pitch settled into: talking-head + B-roll + UGC in one workflow, with credit-based pricing that rewarded heavier usage.
The 2025 trade-off was the same as today. Specialist tools (HeyGen for talking-head, Arcads for UGC, Runway for B-roll) each did their specialty better than Creatify did all three. Creatify won on consolidation; specialists won on category-best polish.
Per-video economics on 2025 tiers
Lite at $39/100 credits = $0.39/credit. For a basic talking-head (1 credit): $0.39/video. For an advanced lip-synced ad (3-5 credits): $1.17-1.95/video. Reasonable for moderate-volume solo workflows.
Pro at $85/300 credits = $0.28/credit. Materially better unit economics than Lite. Advanced features included meant more videos used fewer credits. Effective per-video cost typically $0.40-1.40 depending on complexity.
Enterprise typically negotiated $0.18-0.25 per credit for higher-volume customers.
Vs alternatives in 2025: Arcads Starter was ~$5/video for UGC; HeyGen Creator was ~$1.10/min. Creatify generally landed in the middle - more expensive than HeyGen for pure talking-head; cheaper than Arcads for UGC-style ads.
Last year's video spend, this year's leverage. If 2025's Creatify bill produced ads that won inconsistently, the gap was strategic context - what hooks and formats are actually winning. Shuttergen generates from competitive intel, not just from a prompt.
What changed between 2025 and 2026
Lite: $39 → $45/mo. ~15% step-up. The most-noticed change for solo users.
Pro: $85 → $95/mo. ~12% increase. Pro's bundled advanced features expanded slightly so per-video economics held roughly steady.
Enterprise: still custom. Quote ranges have crept upward in 2026 but no published change.
Free: unchanged at $0 with 10 credits/month. The free hook has held its shape.
Feature deltas 2025→2026: UGC actor library expanded; lip-sync quality improved noticeably; translation language coverage grew; minor UI/UX refinements. No major architectural changes.
Competitive context shift: Arcads and HeyGen both shipped harder than Creatify in 2025-2026. Specialist gap arguably widened, even as Creatify's consolidation case stayed valid.
Reading 2025 pricing for 2026 decisions
If you locked Annual on Lite in 2025, your effective monthly was $32 - cheaper than today's $37 annual. Plan for ~$5/mo step-up at renewal.
If you locked Annual on Pro in 2025, you paid $72/mo annual vs today's $79/mo annual. ~$7/mo step-up at renewal.
If you locked an Enterprise contract in 2025, the renewal quote will reflect both inflation and the expanded feature set - benchmark fresh against current Pro before signing.
If your usage has held steady, the renewal math is mostly about absorbing modest price increases. If your usage has grown into advanced features (lip-sync, custom avatars), evaluate whether the next tier up captures the value of what you're already paying for in overages.
FAQ
Frequently asked
How much did Creatify cost in 2025?
Has Creatify pricing gone up since 2025?
How did 2025 video credits translate to videos?
Was Creatify worth it in 2025?
Did Creatify have a free plan in 2025?
What was Creatify Pro's 2025 advantage over Lite?
Related
Keep reading
Last year's video spend, this year's leverage.
If 2025's Creatify bill produced ads that won inconsistently, the gap was strategic context - what hooks and formats are actually winning. Shuttergen generates from competitive intel, not just from a prompt.