Creatify AI pricing
Currency: USD · Last verified May 20, 2026
Plans
Pricing tiers
Free
$0
$0 annual
Trial-only quality and workflow evaluation
- 10 video credits/month
- Basic avatar library
- 720p export quality
- Watermark on outputs
- 1 user
- Watermark non-removable on Free
- Premium avatars locked
- No commercial-use rights
Lite
$45
$36/mo billed annually annual
Solo founders and individual media buyers
- 100 video credits/month
- 1080p export
- Full standard avatar + voice library
- Watermark removed
- Commercial-use rights
- Script generation
- 1 voice clone
- Premium avatars are 2-3x credit cost
- Single user only
- 1 voice clone cap
Pro
$95
$75/mo billed annually annual
DTC brands and small agencies shipping daily paid-social variants
- 300 video credits/month
- Premium avatars included
- 5 custom voice clones
- 1 custom avatar (5-10 day training)
- Selective 4K export
- 3 team seats
- Bulk variant generation
- 4K export is per-video upcharge
- Brand guidelines are preset-based
- Custom avatar lead time is real
Enterprise
Custom ($400-1,500+/mo)
Custom (typically 20% discount) annual
100+ video/mo agencies and enterprise brands
- Custom credit allocation (1,000+/mo)
- Multiple custom avatars
- Unlimited voice clones
- 20+ team seats with permissions
- API access + higher rate limits
- Dedicated CSM
- SOC2 + custom MSA
- Annual contracts standard
- Implementation fees $5-15k one-time
- API still expanding - validate endpoints
Shuttergen
Avatars are one format. Variant generators cover them all.
Creatify ships AI avatar videos. Shuttergen generates 10+ variants per hook across avatar, static, and storyboard formats - all tuned to competitor winners in your category. Free to try.
Watch out
Hidden costs
Premium avatar credit multiplier
Premium avatars burn 2-3 credits per video vs 1 for standard avatars. A Pro plan with 300 credits handles 300 standard videos OR ~100 premium. Most users discover this in their first month and either downshift to standard avatars or upgrade to Enterprise tier.
Custom avatar 5-10 day training lead time
Pro tier includes 1 custom avatar but training takes 5-10 business days. Plan campaign launches around that timeline - 2-3 weeks of buffer before launch is the safe margin. Re-training restarts the clock.
4K export is per-video upcharge
Pro mentions selective 4K but it's not unlimited - typically $2-5/video premium for higher resolution. Most paid-social workflows don't need 4K, but YouTube and CTV use cases do. Validate the math if 4K is in scope.
Voice clone caps tier-bound
1 clone on Lite, 5 on Pro, unlimited on Enterprise. Agencies running 5+ brand voices force Enterprise tier just for the clone allotment. Validate clone count needs upfront - harder to expand mid-contract than credit volume.
Annual prepay is a 12-month commitment
20% annual savings vs monthly is meaningful but the contract is genuinely 12 months with limited refund options. Don't take annual if you might churn within 6 months or you're still in evaluation mode.
Creatify AI 2026 pricing: the headline numbers
Creatify AI's 2026 pricing held mostly flat from late-2025. Free stayed at $0 with 10 credits. Lite at $45/mo ($36 annual) unchanged. Pro at $95/mo ($75 annual) unchanged. Enterprise custom, typically $400-1,500+/mo - up modestly from late-2025 baselines as enterprise demand grew.
The shape is consistent with the broader AI-avatar-video category: low-friction free tier to demo, mid-tier ($45-95) for serious solo and small-team users, custom Enterprise above. The credit-based unit economics are universal in the category - all serious tools (Creatify, Arcads, HeyGen) price the same way.
The 2026 unit economics: Pro at $95/300 credits = $0.32 per standard-avatar video, or ~$1 per premium-avatar video. Lite at $45/100 credits = $0.45 per standard video. Both are dramatically cheaper than the $50-300 per UGC creator video that's the obvious alternative for variant generation.
For the year-comparison view see creatify-ai-pricing and the existing creatify-pricing breakdown.
What changed from 2025 to 2026
Free tier: held at 10 credits/mo but standardised the watermark format (smaller, less intrusive than 2024-era branding). Premium avatar selection on Free was further restricted to push the upgrade.
Lite tier: held at $45/mo. Voice clone allowance stayed at 1. Credit allocation held at 100. The notable change: 1080p export became standard rather than an upgrade - useful given social platforms have largely standardised on 1080p as the floor.
Pro tier: held at $95/mo. Custom avatar slot held at 1 included. Voice clones held at 5. Premium avatars expanded - new avatar library additions throughout 2025 doubled the available faces without changing the per-video credit cost.
Enterprise: demand grew significantly through 2025 as larger agencies adopted the tool. Custom contracts moved upward in the typical range - mid-2025 enterprise was $300-1,000/mo, 2026 is $400-1,500+/mo. Feature surface widened (API endpoints, SOC2 paperwork, larger team seat counts).
The strategic signal: Creatify chose feature accumulation over price hikes through 2025 and into 2026. Customers got more credits, more avatars, more capability at the same headline prices. The Enterprise nudge upward reflects the higher-end shifting more than the core tiers moving.
Avatars are one format. Variant generators cover them all. Creatify ships AI avatar videos. Shuttergen generates 10+ variants per hook across avatar, static, and storyboard formats - all tuned to competitor winners in your category. Free to try.
Which Creatify AI 2026 tier you should pick
Default recommendation: Pro at $95/mo. This is where most paying users land. 300 credits handles 30-60 videos/mo of mixed avatars, custom avatar slot unlocks brand-specific creative, 3 seats accommodate small teams. The Pro-to-Enterprise gap is wide ($95 to $400+) so most users stay on Pro until they really outgrow it.
Take Lite ($45) if: you're solo, shipping <30 videos/mo, and you don't need custom avatars. Lite is a real working tier - not just a trial step-up. Many one-person operations live on Lite for 6-12 months before upgrading.
Take Enterprise if: you're shipping 100+ videos/mo OR you need 5+ custom avatars OR you need API access. The $400+/mo floor is steep but the value math makes sense at that volume - 100 videos at $0.32/video on Pro would already cost $32 in credits per month and require buying credit top-ups constantly.
Skip Free unless you're literally evaluating output quality. The 10-credit cap and watermark don't let you do real testing - upgrade to Lite for a month if you want a meaningful evaluation.
Creatify AI 2026 vs the rest of the market
vs. arcads-pricing: Arcads is UGC-aesthetic specialist with a deeper actor library and tighter UGC vibe. Creatify is broader and cheaper at entry. Pick Arcads for UGC feel; Creatify for variant volume and flexibility across formats.
vs. HeyGen ($24-720+/mo): HeyGen is the avatar realism leader with deeper enterprise tooling. Creatify Pro at $95 competes with HeyGen Pro at $89 - same price band, different specialisation. HeyGen wins on avatar realism and corporate use cases; Creatify wins on paid-social ad workflow features. See heygen-vs-synthesia for adjacent context.
vs. Synthesia ($30-1,500+/mo): Synthesia is enterprise corporate-explainer specialist. Different category - training, internal comms, corporate explainers. If you're making ads, Creatify or Arcads. If you're making employee onboarding videos, Synthesia.
vs. UGC creators ($50-300/video): the honest comparison for variant generation. A Pro plan generating 30 videos/mo is $3.15 per video vs $50-300 per UGC video. Quality is different - UGC wins on authenticity and human signals, Creatify wins on speed and iteration count. Most serious brands use both: UGC for heroes, AI for variants.
vs. Shuttergen and other variant-focused tools: AI-avatar tools generate one format (talking-head). Variant generators output across formats (avatar, static, storyboard, hook variants). For complete paid-social variant coverage, AI-avatar tools are one input rather than the full solution.
For the broader AI ad-generator landscape see best-ai-ad-generators.
FAQ
Frequently asked
How much does Creatify AI cost in 2026?
Did Creatify AI raise prices for 2026?
What's the best Creatify AI tier for paid-social testing?
How do Creatify AI 2026 credits compare to competitors?
Does Creatify AI 2026 have any free trial on paid tiers?
Are 2026 Creatify AI premium avatars worth the credit cost?
What's included in Creatify AI Enterprise 2026?
Related
Keep reading
Resource
Creatify ai pricing
Top-level Creatify AI pricing breakdown.
Resource
Creatify pricing
Original Creatify pricing context.
Resource
Arcads pricing
Arcads pricing comparison.
Resource
Heygen vs synthesia
AI avatar tool comparison context.
Research
Best Ai Ad Generators
Where Creatify sits in the AI ad-generator landscape.
Sources
Avatars are one format. Variant generators cover them all.
Creatify ships AI avatar videos. Shuttergen generates 10+ variants per hook across avatar, static, and storyboard formats - all tuned to competitor winners in your category. Free to try.