Linkedin ads help

Identify the failure category first

LinkedIn ad issues fall into five buckets - knowing the bucket determines the diagnostic path. (1) Ad approval/policy issues: 'Rejected', 'Limited delivery due to policy'. (2) Delivery issues: 'In review' stuck, underdelivery, zero impressions. (3) Tracking issues: missing conversions, Insight Tag not firing, CAPI mismatch. (4) Billing issues: unexpected charges, currency mismatch, payment method failures. (5) Access/permission issues: 'You don't have access', missing accounts, role changes not taking effect.

Run the first-pass self-diagnostic

Before opening a support ticket, run the obvious checks: Is the ad set to Active? Does the campaign have budget remaining? Is the account in good billing standing (red banner across top)? Has the Insight Tag fired in the last 24h (Account Assets → Insight Tag)? Is the conversion action set up correctly with rules matching your site URL? These five checks resolve ~40% of 'urgent' LinkedIn issues.

For rejected ads: read the policy reason carefully

LinkedIn rejection emails name the specific policy violated. Common ones: 'Sensational/clickbait copy' (overpromising claims), 'Personal attributes' (targeting people based on age/race/disability implied by copy), 'Trademark issues' (using a brand name without authorization), 'Healthcare/Finance specific rules' (regulated industries). Edit the ad to address the specific cited policy - don't just re-submit unchanged. Re-submission without changes is the most common waste cycle.

For 'in review' stuck >24h: open chat support

Ads should leave 'in review' within 24h. If stuck longer, this is a platform issue, not your issue. Go to Campaign Manager → Help icon (top right) → Chat support. Chat support runs Mon-Fri business hours per LinkedIn's HQ timezone. Provide: Account ID, Campaign ID, Ad ID, screenshot of the in-review status with timestamp. Most stuck reviews resolve in the chat conversation.

For tracking/conversion issues: verify with LinkedIn Insight Tag Helper

Install the LinkedIn Insight Tag Helper Chrome extension. Visit your site, open the extension - it shows what's firing. Common issues: Insight Tag deployed but conversion event rules don't match your URL pattern, multiple Insight Tags on the page (causes deduplication issues), Insight Tag deployed but blocked by your cookie consent banner (very common with strict GDPR setups). Fix the firing issue at the source, then re-check Campaign Manager after 24-48h for data to flow through.

# Insight Tag Helper checks:
1. Tag fires on page load (visible in extension popup)
2. Conversion event fires on conversion page (visible in extension popup)
3. Tag ID matches the one in Campaign Manager (compare last 6 digits)
4. Cookie consent allows ad/analytics cookies (check OneTrust/Cookiebot config)

For billing issues: pull invoice + payment method first

Billing issues need the invoice ID and payment method on file. Campaign Manager → Account Assets → Billing center → Invoices. Pull the invoice for the disputed period. For 'unexpected charges': cross-reference with daily spend in the campaign performance view. For payment failures: re-enter the payment method (sometimes a re-auth fixes silent failures from card issuers). Open a billing-specific support ticket with invoice ID attached.

Escalate via LinkedIn rep if you have one

Spending $10k+/mo accounts often have an assigned LinkedIn Account Executive or Customer Success Manager. They are 10x faster than the general support channel. Check Campaign Manager → Help → 'Your LinkedIn contacts'. If listed, email them directly with the issue + Account ID. They route internally and bring back answers within hours, not days.

Document everything for repeated issues

Keep a running doc of issues, resolutions, and LinkedIn case IDs. When the same issue recurs (and on LinkedIn it will - Insight Tag breaking after a site redesign, CAPI re-auth needed quarterly), you can reference the previous case and skip the first-line diagnostic loop. Saves 1-2 days per recurrence.