Linkedin ads dashboard

Pick the account level you'll dashboard at

Campaign Manager has four nested levels: Account → Campaign Group → Campaign → Ad. Each has its own table view. Decide which level is your daily-driver. For most B2B teams it's the Campaign level - Campaign Groups are too coarse and Ad level is too noisy. Set Campaign view as your default landing page via the breadcrumb in the top nav.

Define your column preset - drop the defaults

LinkedIn's default columns are a mishmash of vanity (Impressions, Clicks) and incomplete attribution. Click the 'Columns' dropdown above the table → 'Customize columns'. Build a preset with: Spend, Impressions, CTR, Average CPC, Conversions, Cost per Conversion, Conversion Rate, Leads, Cost per Lead. Drag them into a sensible left-to-right order (money metrics first). Save as 'Daily ops view'.

Set the right date range and comparison

Default to 'Last 30 days' with the 'Compare' toggle on, comparing to the previous 30 days. The compare arrow is the single most useful signal in Campaign Manager - it tells you which campaigns are decaying vs holding. For weekly stand-ups, switch to 'Last 7 days' vs previous 7. For monthly reviews, switch to 'Last month' vs previous month.

Build segmented breakdown views

Above the table, the 'Breakdown' menu segments your data. The four breakdowns worth saving: By Time (day/week trend lines), By Placement (LinkedIn Feed vs LinkedIn Audience Network), By Member Demographics (job function, seniority, industry, company size), By Conversion (which conversion action fired - critical when you have lead-gen forms + website conversions running in parallel).

# Useful breakdown combos:
Weekly perf review: Breakdown by Time → Day
Audience quality check: Breakdown by Member → Job Function
Placement audit: Breakdown by Placement → confirm LAN spend %
Funnel attribution: Breakdown by Conversion → which actions fire

Save campaign filters as quick-toggle presets

Top-left of the table, the 'Filter' control lets you narrow by status, objective, campaign group, format, and naming-convention substrings. Save filters for: Active campaigns only, Conversions objective only, Thought leader ads only, Test campaigns only. These persist in the URL - bookmark each filtered view as a separate browser bookmark.

Layer in offline conversion uploads

Campaign Manager only shows conversions LinkedIn knows about (Insight Tag + Conversion API). MQL-to-SQL and closed-won live in your CRM. Use the 'Conversions' tab → 'Offline conversions' to upload weekly CSVs (or pipe via HubSpot/Salesforce native integration). Once uploaded, they appear as their own conversion actions and can be added as dashboard columns.

Schedule the recurring email report

Top right of Campaign Manager → 'Reports' → 'Scheduled reports'. Build a report matching your saved view (column preset + date range + filter) and schedule it to your inbox + stakeholders. Weekly is the right cadence for most accounts. The email lands as an Excel/CSV attachment - LinkedIn does not yet do inline embedded reports.

Mirror the critical metrics into a second tool

Campaign Manager is the source of truth but a terrible dashboarding tool. Pipe data into Looker Studio, HubSpot dashboards, or a simple Sheets export so stakeholders who don't have Campaign Manager access can see the numbers. Native LinkedIn → Looker Studio connector exists; HubSpot users get this through the native LinkedIn integration; for everyone else, the Ads API + a Sheets script does the job.