AdSpy pricing
Currency: USD · Last verified May 20, 2026
Plans
Pricing tiers
Single user (2025)
$149
$129/mo billed annually annual
Solo Meta-side researchers and small agency operators in 2025
- Unlimited Facebook + Instagram ad searches
- ~12B historical ad database in 2025
- Keyword, advertiser, country, device, gender filters
- CSV exports up to 10,000 rows per query
- Email alerts on saved searches
- Single concurrent login
- Flat to 2024 - no headline price change
- Meta only (no TikTok, LinkedIn, YouTube)
- Email-only cancellation already standard
Team (2025 quote)
From ~$289
Quote-based, annual annual
2025 agency teams running Meta-heavy creative-research workflows
- Everything in Single user
- Multi-user access (3-10 seats typical)
- Shared saved searches
- Priority support
- Read-only API access
- Quotes typically ranged $289-499/mo in 2025
- Per-seat pricing unpublished
- Annual commitment standard
Refund window
$149 with refund
n/a annual
2025 buyers who wanted to validate niche coverage before committing
- 7-day money-back guarantee
- Functions as a refundable trial
- Full Single-user access in the window
- No formal free trial in 2025
- Refund requested via email to support
Shuttergen
Last year's spend tells you this year's leverage.
If 2025's AdSpy bill produced research but not enough shipped creative, the bottleneck wasn't the tool - it was the next step. Shuttergen turns competitive intel into ads in your brand voice automatically.
Watch out
Hidden costs
The alternatives accelerated harder than AdSpy in 2025
Foreplay and Motion both shipped meaningful workflow upgrades in 2025 while AdSpy's roadmap was quiet. The relative value of $149/mo declined - not because AdSpy got worse, but because the same money bought meaningfully more elsewhere.
TikTok-stack tax got heavier
TikTok ad spend kept growing through 2025. AdSpy's Meta-only coverage meant most 2025 buyers added a TikTok tool, pushing effective stack spend to $250-400/mo. The single-line-item simplicity of $149 was illusory once the real stack was assembled.
Team-quote inflation
While the published Single-user price was flat, Team quotes drifted upward across 2025 - typical 5-seat quotes moved from ~$399/mo in early 2024 to ~$449-499/mo by late 2025. Always benchmark a fresh quote at renewal.
No major feature additions
2025 was a quiet feature year - filter refinements and API stability work, no new platforms, no swipe-file or creative-collaboration features. Renewal conversations in late 2025 were about whether stability was enough to justify the spend.
AdSpy's 2025 in three sentences
Pricing held flat. Single-user stayed at $149/mo and $129/mo annual; Team quotes crept up modestly. AdSpy did not raise prices during a year when most adjacent SaaS tools did.
The product was stable but quiet. No new platforms, no major workflow features, a handful of filter refinements and API improvements. Stability isn't bad - but in a year when competitors shipped harder, 'stable' became a relative downgrade.
Competitive pressure intensified. Foreplay, Motion, and BigSpy each made the multi-platform, swipe-file, performance-analytics case better than they had in 2024. The 'why not AdSpy' conversation got louder by Q3 2025.
2025 vs 2026 - what's the same, what changed
Same: Single-user price ($149/mo), annual discount ($129/mo), Team-quote shape, 7-day refund window, Meta-only coverage, email-only cancellation. The pricing surface looks identical year-over-year.
Different: Archive grew from ~12B ads in 2025 to ~13B+ in 2026 - mostly backfill on previously thin verticals. Team-quote ranges drifted up a bit more in 2026 as the sales team has been steering buyers toward annual commitments.
Different (competitive context): The 2026 alternative set is stronger than the 2025 alternative set, which was stronger than the 2024 alternative set. The same $149/mo today competes against more capable tools than it did 12 months ago. Renewal math should account for that, not just the AdSpy line item.
Different (workflow expectations): By 2026, most performance teams expect at least some native swipe-file / collaboration features in their competitive-intel tool. AdSpy still doesn't have those. The gap is wider now than in 2025.
Last year's spend tells you this year's leverage. If 2025's AdSpy bill produced research but not enough shipped creative, the bottleneck wasn't the tool - it was the next step. Shuttergen turns competitive intel into ads in your brand voice automatically.
AdSpy 2025 vs 2025 alternatives
Foreplay (2025): $99-229/mo, multi-platform, mature swipe-file workflow. Already the default new-buyer recommendation by mid-2025.
Motion (2025): $159-429/mo. Performance-creative analytics + ad library. Stronger for in-house teams; correct comparison if you need attribution alongside intel.
BigSpy (2025): $99-229/mo. Multi-platform, similar shape to AdSpy, cheaper. The natural side-by-side test.
Minea (2025): $49-149/mo. DTC focus, cheap entry-point. Worse for B2B SaaS use cases.
The 2025 verdict was the same as 2024 and the same as 2026: AdSpy is still functional, no longer best-of-breed, kept on the recommended list mostly for legacy subscribers with archive depth they don't want to abandon.
How to read 2025 pricing if you're renewing in 2026
Don't anchor on 'price didn't go up' as a positive signal. Flat headline price during a year of strong competitor improvement means the relative value declined. The renewal conversation should be about value-per-dollar, not absolute dollars.
Audit your actual usage. If you've been on AdSpy for 12+ months and you're using <50 searches a month, you're paying for archive depth you don't actually exploit. A cheaper or free alternative often covers your real workflow.
Benchmark the alternatives before renewing. A 14-day Foreplay trial and a 7-day refund-window AdSpy retest cost you nothing combined. The honest comparison usually resolves the renewal question.
If you're locked into a 2025 annual contract: ride it out, but start the alternatives evaluation 60-90 days before renewal so you have data when the decision lands.
FAQ
Frequently asked
How much did AdSpy cost in 2025?
Did AdSpy raise prices in 2025?
What was AdSpy's database size in 2025?
Was AdSpy the best Meta ad spy tool in 2025?
What changed between 2025 and 2026 for AdSpy?
Should I renew AdSpy in 2026?
Related
Keep reading
Last year's spend tells you this year's leverage.
If 2025's AdSpy bill produced research but not enough shipped creative, the bottleneck wasn't the tool - it was the next step. Shuttergen turns competitive intel into ads in your brand voice automatically.