Hyros is a server-side ad-tracking and attribution platform purpose-built for info-product, coaching, and high-AOV DTC brands.
Hyros installs as a JavaScript tag plus server-side integrations into your CRM, payment processor, and ad platforms, then stitches multi-session multi-device customer journeys and pushes deduplicated conversions back to Meta, Google, TikTok, and YouTube via each platform's Conversions API.
The plain-English definition
Hyros is software you install on your website that helps your advertising platforms (Meta, Google, TikTok, YouTube) understand which ads are actually working. It does this by tracking what a user does across multiple sessions, multiple devices, and multiple touchpoints in your funnel - then sending that tracked information back to the ad platforms in a cleaner form than the platforms can collect on their own.
The problem Hyros solves: when a user clicks your ad on their phone, then revisits your site on their laptop a week later, then books a sales call, then converts 30 days later, the standard Meta pixel typically can't connect all those events back to the original ad. The result is that Meta's algorithm thinks your ad isn't working - even when it is - and starves it of budget. Hyros connects the dots so Meta's algorithm sees the full conversion picture.
In one sentence: Hyros is the layer between your funnel and your ad platforms that tells the ad platforms more about what's actually happening.
What Hyros is not
Hyros is not a measurement-truth tool. It doesn't run incrementality tests, geo-holdouts, or media-mix models that prove whether an ad caused a conversion or whether the conversion would have happened anyway. Hyros makes existing attribution cleaner; it doesn't measure incremental lift. For that you need a separate tool (Optimizely for geo-experiments, Meta's lift studies, or a dedicated MMM vendor).
Hyros is not a creative tool. It doesn't generate ads, design landing pages, or write copy. It's purely a data-pipeline product: events come in, deduplicated conversions go out.
Hyros is not a CRM or marketing automation platform. It connects to your existing CRM (HubSpot, ActiveCampaign, GoHighLevel, Kajabi) and reads conversion events; it doesn't manage customer relationships or send marketing emails itself.
Hyros is not Shopify-native. While Hyros supports Shopify, the product was built first for info-product / coaching businesses and the integrations bias toward that workflow. For pure Shopify DTC brands, Triple Whale typically fits the workflow better.
Signature features
What stands out
Identity resolution across devices and sessions
Hyros stitches user sessions together using email as the primary key, plus IP address and device fingerprint as fallbacks. When a user gives you their email on a phone and later returns on a laptop, Hyros connects the sessions. This is the foundational capability that powers everything else.
Conversions API (CAPI) push to ad platforms
Once a journey is stitched, Hyros pushes the deduplicated conversion event back to Meta, Google, TikTok, and YouTube via each platform's server-side Conversions API. The ad-platform optimizer sees a cleaner signal than the pixel alone provides.
Native integrations with info-product tools
ClickFunnels, Kajabi, Calendly, Acuity, Zoom, GoToWebinar, EverWebinar, Stripe, ThriveCart, GoHighLevel, Skool. The integration list reflects Hyros's heritage in the info-product / coaching market.
Phone-call attribution via dynamic numbers
Hyros provisions dynamic phone numbers and attributes inbound calls to the ad that drove them. For high-ticket coaching, agency lead-gen, and home services, this is often the most-cited reason to use the product.
Multi-touch attribution with configurable models
Hyros ships with a default attribution model that weights first-click higher than most tools. You can switch to last-click, first-click, linear, U-shape, or the default Hyros blend depending on your preference.
Reporting dashboard with platform comparison
The dashboard shows your platform-reported ROAS next to Hyros-attributed ROAS, annotating the delta. Useful for understanding how much attribution your platforms are missing.
Pricing snapshot
Plans at a glance
Starter
From ~$199/mo
Sub-$1M/yr advertisers
Growth
From ~$499/mo
$1M-5M/yr brands
Scale
Quote-based
$5M+/yr or agency tier
Shuttergen
Hyros tracks what worked. Shuttergen ships what's next.
Hyros tells you which ad converted; Shuttergen tells you why and generates the next 10 variants of your winner. Pair them, or use Shuttergen standalone if you're not yet at the Hyros spend threshold.
Fit
Who this is - and isn't - for
Best for
- · Info-product, course, coaching, and high-ticket creator businesses
- · DTC brands with AOV >$150 and multi-session buying journeys
- · Agencies managing 10+ accounts where unified attribution matters
- · Funnels with offline conversion legs (phone calls, sales reps, in-person)
Skip if
- · Low-AOV impulse e-commerce (Hyros is overkill at $20 AOV)
- · Pure Shopify DTC where Triple Whale fits the workflow better
- · B2B SaaS with 6-12 month enterprise sales cycles
- · Anyone expecting plug-and-play setup
The history - where Hyros came from
Hyros was founded in 2018 by Alex Becker and Vlad Yampolsky. Becker was already a recognizable figure in the info-product / online-coaching world before Hyros launched - he had built and exited an SEO software company called Market Hero earlier in the decade and was known for high-ticket digital courses. Hyros emerged out of frustration with the existing attribution options for the kind of business Becker was running: long sales cycles, multi-touch funnels, high AOV, and a stack heavy on ClickFunnels, Kajabi, and Calendly.
The original product was narrower than today's. The 2018-2020 Hyros was primarily about email-keyed identity resolution and basic UTM tracking - a smarter way to attribute conversions in the info-product funnel context. The CAPI integration with Meta, the dynamic phone-number tracking, the GoHighLevel and Skool integrations, the broader DTC expansion - all of that came later, mostly post-iOS-14 when the cookie-tracking collapse created a step-change in demand for server-side attribution.
iOS 14 was the inflection point. Apple's app tracking transparency changes (launched April 2021) gutted the Meta pixel's ability to track cross-app conversions, which broke attribution for vast swathes of the DTC and creator economy at once. Hyros's server-side architecture was already built to solve exactly this problem - the company was suddenly in the right place at the right time, and revenue grew rapidly through 2021-2023.
By 2026 Hyros is the dominant attribution tool in the info-product / coaching market and a meaningful presence in adjacent verticals (high-AOV DTC, agency reporting, B2B with sales reps). It's not the largest player by total revenue - Triple Whale and Northbeam have larger DTC footprints - but it owns the info-product attribution category in a way no competitor has dislodged.
How Hyros actually works - the four components
There are four pieces to Hyros's architecture. Understanding them helps disambiguate what the product is doing under the hood.
Component 1: client-side JavaScript tag. A single JS snippet that you drop on every page of your funnel. The tag sets a first-party cookie, emits pageview and custom-event data, and reads URL parameters to capture ad-click attribution at the moment the user lands.
Component 2: server-side integrations. One integration per CRM, payment processor, and calendar tool. The integrations push purchase events, lead events, and stage-transition events into Hyros's backend via webhooks. This is where the events that matter most (purchase, call booked, call attended) get tracked - not via the client-side tag.
Component 3: identity resolution layer. This is where Hyros earns its keep. The IR layer stitches sessions together using email as the primary key, plus IP and device-fingerprint as fallback. The goal: assemble a single multi-touch journey for each known user across every device and session.
Component 4: outbound CAPI pipeline. Once a journey is stitched and a conversion has occurred, Hyros pushes the deduplicated conversion event back to Meta, Google, TikTok, and YouTube via each platform's Conversions API. The ad-platform optimizer ingests the cleaner signal and rebalances bidding against it.
The thing that differentiates Hyros from a roll-your-own CAPI implementation is the identity resolution layer (component 3). Anyone with a developer can build components 1, 2, and 4; the hard part is connecting the call that closed today to the ad that fired 27 days ago across two devices. Hyros's IR model isn't magical - if a user clears cookies and uses a fresh email for the purchase, even Hyros can't bridge the gap - but the hit rate is materially higher than pixel-only tracking.
Hyros tracks what worked. Shuttergen ships what's next. Hyros tells you which ad converted; Shuttergen tells you why and generates the next 10 variants of your winner. Pair them, or use Shuttergen standalone if you're not yet at the Hyros spend threshold.
Who Hyros is for - and who it isn't
Hyros is built for businesses where the buying journey is long, multi-device, and high-value enough that attribution recovery moves real money. The canonical fit is an info-product or coaching business with a 30-day-plus sales cycle, a Calendly-Zoom-Stripe stack, and ad spend large enough that a 20% attribution recovery is worth the subscription cost.
The break-even math: at $199/mo (Starter tier), Hyros needs to recover roughly $2,400/yr in attribution-driven ad efficiency to pay for itself. For a brand spending $10k/mo on ads with weak existing attribution, that's a low bar - 2% improvement in ROAS pays for the tool. For a brand spending $500/mo on ads, no amount of attribution recovery covers the floor cost.
Good fit: info-product creator with $50k/mo ad spend, ClickFunnels + Calendly + Stripe stack, 30-day sales cycle. Hyros's integrations cover the stack natively, the journey-stitching matters, and the spend volume justifies the subscription.
Good fit: high-AOV DTC ($200+ AOV) with multi-session consideration windows. Mattresses, furniture, jewelry, specialty appliances. The cross-device journey-stitching matters at this AOV and the CAPI signal-quality improvements move bidding.
Bad fit: $30 AOV impulse-purchase ecommerce. Single-session buying flow, no multi-device journey, vanilla Meta CAPI handles the attribution well enough. Hyros is overkill.
Bad fit: pure Shopify DTC with a competent Shopify-Triple-Whale-Klaviyo stack. Triple Whale's Shopify-native integrations are deeper, the dashboard is more product-aware, and the price is lower.
Bad fit: B2B SaaS with a 9-month enterprise sales cycle. Hyros wasn't built for that journey length; the attribution decay is too long for the IR layer to maintain confidence.
Internal: see hyros for the opinionated deep dive, hyros-pricing for tier-by-tier numbers, and hyros-alternatives for the alternatives roundup.
What Hyros costs - the headline numbers
Hyros is not cheap relative to its competitors. The Starter tier starts at roughly $199/mo for sub-$1M/yr advertisers; Growth at roughly $499/mo for $1M-5M/yr brands; Scale at quote-based pricing for $5M+/yr or agency tier accounts. White-glove onboarding is an additional one-time fee at the higher tiers and is essentially mandatory if you don't have a dedicated analytics engineer.
Pricing has crept up since 2022 - the Starter tier was closer to $99/mo at launch and has roughly doubled. The increases have outpaced direct competitors (Elevar, Triple Whale's lower tiers) but the value proposition is still defensible for the right fit. For info-product brands at $1M+ spend, Hyros routinely pays for itself in the first 60 days of clean data.
Annual contracts at Scale tier are common and mid-term cancellation is hard. If you're evaluating Hyros at Scale tier, negotiate the contract carefully and consider staying on monthly billing for the first 6 months to confirm fit.
FAQ
Frequently asked
What does Hyros actually do?
Who founded Hyros and when?
Is Hyros a CRM?
Is Hyros a tracking pixel or something more?
Does Hyros work with iOS 14+?
What's the difference between Hyros and Google Analytics 4?
Is Hyros worth the price?
Related
Keep reading
Resource
Hyros
The opinionated deep dive on Hyros.
Resource
Hyros pricing
Tier-by-tier pricing breakdown.
Resource
Hyros alternatives
Broader alternatives roundup.
Resource
Hyros tracking
How Hyros tracking actually works under the hood.
Research
Triplewhale Deep Dive
Deep dive on the major Shopify-native alternative.
Sources
Hyros tracks what worked. Shuttergen ships what's next.
Hyros tells you which ad converted; Shuttergen tells you why and generates the next 10 variants of your winner. Pair them, or use Shuttergen standalone if you're not yet at the Hyros spend threshold.