Northbeam pricing 2026: what you actually pay at each tier

Northbeam pricing

Currency: USD · Last verified May 20, 2026

Plans

Pricing tiers

Growth

$1,000+

$10,000-15,000/yr typical annual

$2-5M DTC brands serious about attribution

Multi-touch attribution across paid channels
Server-side CAPI to Meta, Google, TikTok
Basic media-mix modeling
Up to 2-3 ad accounts connected
Standard reporting dashboards
Email support
Limited to brands under ~$5M Shopify revenue
Implementation engagement required (~$3-5k one-time)

Scale

$2,500+

$25,000-35,000/yr typical annual

$5-20M DTC brands with dedicated analytics resourcing - the primary Northbeam customer

Everything in Growth
Native incrementality testing (geo-holdouts)
Full media-mix modeling with weekly refresh
Customer cohort analytics
Up to 10 ad accounts
Dedicated customer success manager
Custom reporting + Slack integration
Implementation typically $7-15k one-time
Annual commitment standard

Enterprise

Custom (typically $5,000-15,000+/mo)

$60,000-180,000+/yr typical annual

$20M+ DTC brands and multi-brand portfolio groups

Everything in Scale
Unlimited ad accounts and brands
Custom data sources and integrations
Dedicated solutions architect
Custom MMM model configuration
Advanced incrementality experimentation
Priority support SLA
Implementation can run $20-50k+ depending on complexity
Annual contracts standard with longer commitment terms

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Watch out

Hidden costs

Implementation fees are mandatory
Unlike Triple Whale or Hyros which offer self-serve onboarding, Northbeam requires implementation engagement at all tiers. Growth: $3-5k. Scale: $7-15k. Enterprise: $20-50k+. The implementation cost is part of the real total - factor it in.
Annual contract pressure across tiers
Monthly billing is technically available but Northbeam strongly prefers annual contracts and prices them with meaningful discounts (15-25% off monthly). Mid-term cancellation is hard to negotiate.
Per-brand pricing at Enterprise tier
Multi-brand groups pay separately per brand at Enterprise tier - typically 70-80% of single-brand pricing per additional brand. A 5-brand portfolio can quickly run $300-600k/yr across tier subscriptions.
Custom MMM model configurations
The standard MMM model covers most use cases. Custom configurations (brand-specific spend curves, custom attribution windows, multi-channel weighting overrides) require additional engineering engagement billed separately.
Data warehouse costs aren't included
For brands that want raw data export to their own warehouse (BigQuery, Snowflake), the connector is available but data egress and warehouse storage costs are on you - typically $200-1,000/mo additional.

What you actually pay over a year

Realistic year-one cost on a $10M DTC brand: Scale tier subscription at $2,500/mo × 12 = $30,000. Implementation engagement: $10,000 one-time. Total year-one: $40,000.

Year-two cost: $30,000 subscription only (implementation is one-time).

Compare to alternatives at the same scale:

Triple Whale Pro at $349/mo + custom enterprise pricing ≈ $8,000-15,000/yr depending on tier. Materially cheaper but less depth on incrementality + MMM.

Rockerbox at comparable tier ≈ $25,000-50,000/yr. Comparable price to Northbeam Scale; different methodological lean (better for multi-channel offline-online).

Build-it-yourself with Stape + GTM Server-Side + warehouse ≈ $8-15k year-one + $2-5k/year ongoing. Much cheaper, requires technical resourcing.

Spend less on attribution. Ship more creative. Before paying $35k/yr for Northbeam, see what scaling creative output does to your ROAS. Shuttergen ships 10x your team's variant output for a fraction of attribution-tool budgets.

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When Northbeam's price is justified

Three conditions need to be true simultaneously. First: brand scale at $5M+ DTC revenue. Below that, the attribution recovery doesn't move enough revenue to justify the price.

Second: dedicated analytics resourcing. Northbeam's depth requires operational sophistication to extract value. Brands without an analytics function (in-house or strong agency partner) tend to under-utilize the product. The price is paid; the value isn't captured.

Third: incrementality matters strategically. If your team accepts vanilla attribution numbers without questioning whether they're 'true', Northbeam's incrementality layer is wasted. Brands that actively pursue measurement-truth (rather than just attribution) are the ones that get full value.

When even one of these is missing, the math tips toward Triple Whale (turnkey, cheaper) or build-it-yourself (cheapest, requires engineering). Northbeam's price assumes all three conditions are met.

Negotiating Northbeam pricing

Published prices are starting points, not final. Three levers consistently move the number: annual prepay (15-25% off monthly), multi-brand commitment (custom pricing for portfolio groups), and case-study consent (5-15% off in exchange for being a public reference customer).

The right negotiation flow: discovery call → scoped proposal → ask for annual price assuming this-quarter signing → ask about case-study trade → ask about multi-brand if applicable. Most Northbeam customers above Growth tier pay 15-30% below published prices after this flow.

Don't pay list at Scale or Enterprise tiers. Almost nobody does. List is the sales-anchor; the actual deal is meaningfully better with basic negotiation.

Internal: northbeam, northbeam-vs-triple-whale, northbeam-analytics.

FAQ

Frequently asked

How much does Northbeam cost?

Growth tier: $1,000+/mo. Scale tier: $2,500+/mo. Enterprise: $5,000-15,000+/mo. Plus implementation fees of $3-50k+ one-time. Year-one cost for a $10M brand on Scale tier typically lands $35-45k total.

Is Northbeam worth the price?

For $5M+ DTC brands with dedicated analytics resourcing and a real need for incrementality + MMM: yes. For everyone else: probably not - alternatives like Triple Whale (cheaper, turnkey) or build-it-yourself (cheapest, requires engineering) fit better.

Does Northbeam offer a free trial?

No - Northbeam is sales-led with mandatory implementation engagement. They do offer a paid 30-60 day pilot for evaluation in some cases. Free trials aren't part of the standard model.

How does Northbeam compare to Triple Whale on price?

Northbeam is 3-5x more expensive at comparable brand sizes. The premium buys incrementality testing, deeper MMM, and customer cohort analytics that Triple Whale doesn't have. Whether the premium is worth it depends on whether you'll actually use the depth.

What's the implementation cost for Northbeam?

Growth tier: $3-5k one-time. Scale tier: $7-15k one-time. Enterprise: $20-50k+ depending on complexity. Implementation is mandatory at all tiers - factor it into year-one budget.

Can I negotiate Northbeam pricing?

Yes - annual prepay, multi-brand commitments, and case-study consent all move the number. Most customers above Growth tier pay 15-30% below published prices with basic negotiation.

Keep reading

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Attribution methodology deep dive.

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Rockerbox pricing

Pricing comparison with closest competitor.

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Triplewhale Deep Dive

Deep dive on the major DTC alternative.

Spend less on attribution. Ship more creative.

Before paying $35k/yr for Northbeam, see what scaling creative output does to your ROAS. Shuttergen ships 10x your team's variant output for a fraction of attribution-tool budgets.

Try Shuttergen free Northbeam deep dive →