Captions pricing
Currency: USD · Last verified May 20, 2026
Plans
Pricing tiers
Free
$0
$0 annual
Solo creators testing the product before committing
- Basic AI captioning
- Limited generation credits per month
- Standard export quality (720p)
- Single device
- Watermark on exports
- Limited template access
- No commercial usage rights
Pro
$25
$20/mo billed annually annual
Solo content creators and small-team social workflows
- Unlimited AI captioning
- 100 AI generations per month
- HD export (1080p)
- All templates
- No watermark
- Commercial usage rights
- Mobile + desktop sync
- AI generation credits cap at 100/mo
- Advanced features (lip-sync, avatars) cost extra credits
Studio
$55
$44/mo billed annually annual
Professional content creators and small agencies
- Everything in Pro
- Unlimited AI generations
- 4K export
- Custom AI avatars (1 included)
- Brand kit
- Priority generation
- API access
- Additional custom avatars cost extra
- Some advanced features still capped
Enterprise
Custom
Custom annual
Agencies and larger creative teams
- Everything in Studio
- Unlimited custom avatars
- Team collaboration features
- Multiple brand workspaces
- Dedicated support
- Custom integrations
- Annual contract standard
- Minimum 5 seats typical
Shuttergen
Captions edits video. Shuttergen builds the strategy.
Captions handles mobile-first video creation. Shuttergen handles competitive intel and strategic generation. Different tools for different layers of the workflow.
Watch out
Hidden costs
AI generation credit caps on Pro
Pro tier includes 100 AI generations/mo. Heavy users hit this cap within 1-2 weeks. Additional credits cost $0.20-0.40 each or you upgrade to Studio tier for unlimited generations.
Custom avatar costs
Studio tier includes 1 custom AI avatar. Additional custom avatars cost $200-500 each one-time. Useful for brands with multiple spokespeople; meaningful budget consideration.
Mobile vs desktop feature gaps
Some advanced features are mobile-only (Captions started as a mobile-first product). Others are desktop-only. Sync is good but feature parity isn't complete across platforms.
Storage limits
Free tier caps cloud storage; Pro and above expand but still have limits. Heavy video producers may hit storage caps and need to download/delete regularly.
Annual prepay savings
Annual saves 15-20% but locks you in. Reasonable if committed; risky if you might churn or switch tools within the year.
What Captions actually does for the price
Captions is mobile-first AI video editing with marketing features. The core product is AI-powered captioning of vertical video for social platforms - the captioning is genuinely excellent and works on mobile in real time. Around the captioning, Captions has added AI generation features (avatar videos, B-roll, voice cloning) over 2024-2026.
The mobile-first heritage matters. Captions is the only major AI video tool optimized for phone-first workflow. Record on phone, edit on phone, post from phone. For solo creators and influencers producing on mobile, Captions fits the workflow in a way HeyGen or Creatify don't.
The trade-off: for desktop-heavy professional workflows (marketing teams in offices, agencies with editing stations), Captions feels less native than dedicated desktop tools. The Studio tier closes some of this gap but the mobile DNA shows.
Captions edits video. Shuttergen builds the strategy. Captions handles mobile-first video creation. Shuttergen handles competitive intel and strategic generation. Different tools for different layers of the workflow.
Captions vs alternatives at the same price band
vs HeyGen ($39-200+/mo): HeyGen is desktop-first, marketing-template-led, more sophisticated for traditional ad workflows. Captions is mobile-first, creator-focused. Different shape - pick by where you work.
vs Creatify ($45-95/mo): Creatify is video-ad-specialist with mixed formats. Captions is broader (captioning + generation) but less ad-focused. For pure ad creative Creatify wins; for content-creator workflows Captions wins.
vs D-ID ($5-30/mo): D-ID is the cheapest specialist for animating still photos. Captions covers a broader scope but at higher price. D-ID for the narrow specific job; Captions for general mobile video creation.
vs Shuttergen: Different category entirely. Shuttergen is ad-creative-specific with strategic intel layer. Captions is creator-focused mobile video editing. Some teams use both - Captions for personal-brand video, Shuttergen for ad creative.
Internal: captions-ai-app-pricing, creatify-pricing.
When Captions earns the subscription
Three personas where Captions makes sense. First: solo content creators on mobile-first workflows. The native mobile editing experience is genuinely better than alternatives. Solo creators producing TikTok, Reels, or Shorts content from phone find Captions cleaner than desktop alternatives.
Second: agencies managing influencer talent who shoot on phone and need fast turnaround editing. Captions Studio tier supports agency-style workflows where the content originates on mobile.
Third: marketing teams creating founder-led content where the founder records on phone but the marketing team finishes the edit. Captions' mobile+desktop sync supports this hybrid workflow.
Where Captions fails: desktop-heavy professional ad production, enterprise marketing teams without mobile creators in the workflow, B2B marketing where the brand voice doesn't fit mobile-creator aesthetics.
FAQ
Frequently asked
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Keep reading
Captions edits video. Shuttergen builds the strategy.
Captions handles mobile-first video creation. Shuttergen handles competitive intel and strategic generation. Different tools for different layers of the workflow.