Launch is Monday.The ads still aren't ready.
You already did the strategy. We get the creative out the door.
Active ads, brand by brand
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The groundwork, done before you ask.
Featured · Interactive
The Andromeda shift: how Meta's AI rebuild reshaped creative teams
Targeting is dead. Creative is the targeting now. An ELI5 breakdown plus interactive demos of the three new levers - volume, diversity, fatigue - and where AI-native video tools fit in the new stack.
Featured · Tier List
Top ad runners 2026: an interactive tier list of ~390 brands
S/A/B/Warning tier list across DTC, SaaS/AI, mobile games, gambling, fast fashion, fintech, dating, travel, insurance and telehealth. Multi-select by category; click a logo for the full take. ~390 brands, 22 min read.
Interactive · Hooks
The 3-second hook: anatomy of attention in 2026
Most ads die in the first three seconds. We break down six hook archetypes frame-by-frame with a playable timeline, then give you the audit checklist to fix your opens.
Interactive · Roadmap
Zero to a 100-ad library: a 12-week roadmap
Five phases with graduation gates. Pick your current phase to see what to ship, what to kill, and how to know you're ready to graduate.
Browse all
Every report we've published.
Platform × niche breakdowns and long-form research on how the ads landscape is changing.
Before Monday: your questions
Everything you need to know before you hand us the plan.
Whatever you already have. Drop in one ad, one URL, or one idea - the product page, a reference ad from the plan, a line from the brief. Shuttergen researches the customer from there, develops the angles, and turns them into distinct static ads.
No - that's the normal starting point. You don't need a perfect brief. Start from the reference ads you already collected; every output is built from a real working ad and your locked brand (palette, fonts, tone), so the plan turns into creative instead of staying a plan.
They're built to be reviewed and shipped. Your team picks the angles, reviews the ads, and exports at every placement aspect ratio. Nothing goes live without your sign-off.
Most tools only read your script or analyse text. Shuttergen's internal AI models watch the entire video: pacing, visual cuts, emotional arc, hooks. And use that full-video intelligence to remix creatives that actually match what makes the original perform.
Those are point tools - mostly AI avatars or single-shot generators. Shuttergen is the full pipeline: inspiration → intelligence → remix → studio cuts. Every output starts from a proven reference ad, gets brand-locked, and ships at every placement aspect ratio. You also get a real credit ledger - no surprise renewals, no “you used credits so no refund” battles. Failed renders refund automatically.
Anyone chasing one perfect ad they'll polish for a month. Shuttergen is built for volume: many strong variants you can test, not a single hero piece. If that hero piece is what you need, a great agency or your own cutter is the right call - and Shuttergen can still feed them variants around it.
No. You choose the input, your brand (palette, fonts, tone) is locked on every output, and you can step into the studio to adjust any cut before you export.
You don't replace them - you amplify them. Andromeda rewards accounts that ship 40–60 fresh variants a week. A great designer ships 8–12. Shuttergen handles the variant production (hook tests, alt openings, language and placement versions) so your strategist focuses on direction and your designer focuses on the hero pieces that need a human touch.
Because every remix is built from creative that has already performed. Shuttergen doesn't guess from a blank prompt - it remixes the proven hook, pacing, scene order, and emotional arc of an ad you saved because it was working. The intelligence engine then reads your account week-on-week and tells you which angles to keep ramping.
No. Slop comes from blank-prompt generation. Shuttergen always starts from a real working ad as the reference and applies your locked brand (palette, fonts, tone). You can do an optional human pass in the studio before export. The output goes live as-is on customer accounts - it has to clear the same bar a freelancer's work would.
Per-creative attribution flows into your dashboard via Triple Whale and the ad platform APIs. You see cost per generated creative ($5–$50), ROAS lift per remix angle, and hold-rate vs. baseline. Generation cost typically lands under 2% of media spend, so the math works at almost any spend level - and you stop paying a freelancer $400 for a single static.
The Chrome extension works across major ad platforms including Meta, Instagram, TikTok, and LinkedIn. If you can see it in your browser, you can save it to your library.