Lapis: an honest deep dive
Lapis (trylapis.com) is the YC F25 entrant in the AI ad generation space. Brand intelligence ingest, natural-language editing, persona generation, and a Campaign Studio for multi-channel output. Already has Samsung and Domino's as named customers. Free 5 credits + Basic $99 + Pro $599 - a steep jump that signals the enterprise lean.
Founded
2024
HQ
United States
Stage
YC F25 batch
Category
AI creative
What Lapis actually is
YC-backed enterprise AI ad generator (F25) - Samsung + Domino's logos at infancy.
In simpler terms: Lapis sits in the ai creative slot of the ad tooling stack. The customer it's built for is the one in the "buyer profile" section below - if that doesn't describe you, almost everything else on this page will read as "close, but not quite."
Pricing
What you actually pay
$99 → $599 jump is unusually steep.
Free
Free
5 credits to try the platform.
Basic
$99/mo
Solo / SMB tier.
Pro
$599/mo
Mid-market tier - steep jump from Basic.
Enterprise
Custom
Custom.
Free tier available
Capability profile
How Lapis scores on the 7 dimensions that differentiate ad inspiration tools
Scores are evidence-weighted, not vendor-supplied. The note under each bar explains what we credited.
Library Depth
Generation-first, not inspiration.
Search Quality
Brand intelligence ingest drives retrieval.
Organization
Campaign Studio is solid.
Team Workflow
Built for mid-market team adoption.
Chrome Extension
None.
Pricing Value
Free credits good; pricing jump steep.
Ai Features
Brand intelligence + persona + natural-language editing.
Platform coverage
Where they have ads
Yes/no per platform - depth varies, but this is the breadth picture.
Capabilities
What's actually in the product
Grouped by workflow, AI/search, and export/integrations.
Workflow
- Chrome extension
- Boards / collections
- Brief builder
- Team workspaces
- Brand tracking
- Notes / annotations
AI & search
- AI / semantic search
- AI auto-tagging
- Video transcripts
- AI ad generation
Export & integrations
- CSV export
- Download ads
- API access
- Figma integration
- Slack integration
- Creative analytics
- YC F25 pedigree.
- Enterprise logos at infancy (Samsung, Domino's).
- Natural-language ad editing.
- ChatGPT Ads support listed.
- Steep $99 → $599 pricing jump.
- Smaller community / docs.
- Not an inspiration tool.
- Newer - less tested at scale.
Fit
Who Lapis is for - and who it isn't
Best for
- Mid-market brands wanting enterprise-grade AI generation.
- Teams who want YC-backed velocity.
- Multi-channel campaign producers.
Bad for
- SMB DTC under $50k/mo - the Pro tier blows the budget.
- Solo strategists.
Mid-market brand marketer or enterprise team running multi-channel campaigns at scale.
Themes that surface across customer reviews and community discussion.
- Pricing jump from Basic to Pro.
- Newer product - bugs.
- Smaller community.
Alternatives
Lapis vs the obvious alternatives
Most buyers narrow it to two or three candidates. Tap any below.
- vs
Lapis vs Bestever
Enterprise AI creative engine for 50k+ SKU brands and $10M+/mo agencies - performance loop included.
See comparison
- vs
Lapis vs Pencil (by Brandtech)
AI ad generation for enterprise brands, with a competitor ad library inside.
See comparison
- vs
Lapis vs AdCreative.ai
High-volume AI creative generator with predicted-score outputs - acquired by Appier in Feb 2025.
See comparison
Lapis generates assets. Shuttergen keeps your starting-image anchored across variants so brand stays intact.
Inspiration is the input. Production is the next problem. Most teams run a swipe-file or analytics tool alongside a production tool, not instead of one. Shuttergen is the production half.
Sources
What we read to build this
Build the swipe file. Then ship 25 variants.
Shuttergen turns a single proven concept into a brand-safe library of cuts. Hours, not weeks.
Start free